Exhibit 01

The idea for this design came from the inner recesses of my brain… I had imagined it being animated, as if swooping in from the side. Beyond that, I knew from the beginning I wanted it to be minimalistic and use only the colors from the USUSTARS logo. I began with the Web Large template, white background. From there, I used the polygon lasso tool in order to get the general shape of the image window. From there, I filled it in with white, then I inverted it, enlarged the selection, smoothed the selection, and then filled it in with the school navy color. From there, I just added in the image, threw a mask down, and added the logos and text.

Contrast: Contrast was easy to consider because the colors of the logo already contrasted each other. I am typically a “dark mode for everything” type of person, but the colors worked much better with the white background, and that allows them to maintain their branding. I thought that the image on the right would be a nice contrast of color to initially catch the eyes of passersby, as this would be something that would be up high on a television in a hallway.

Alignment: Because I knew from the start that I wanted it to follow my vision of a swoop shape, things had to be aligned to the opposite side of the image. I originally toyed with the idea of the image being on the left, but I found that it was easier to read and understand when the image was on the right. From there, I aligned the text so that it was almost like bullet points, beneath the phrase. I made sure the majority of the text was left align, with the exceptions being the text above and below the image, those being aligned with the image itself.

Proximity: I made sure that the statements below “Be a successful student” were positioned closely enough to that phrase so that they could be identified with it. I also color coded the section so that you know they’re all grouped together as a family unit.

Typography: I used Photoshops own match font tool in order to pull a font with a close enough resemblance to Utah State’s own font choice, so that the font I picked would be able to fit in with their established brand.